In recent years, with the continuous development of my country's fitness industry, especially the outbreak of the new crown pneumonia epidemic, sports fitness has received more and more attention. The fitness industry has accelerated the penetration of the Internet, and online fitness has developed rapidly. my country's fitness industry has broad prospects.

Current status of fitness industry development

1. Market size of the fitness industry

In recent years, the market size of my country's fitness industry has maintained a growth trend. In 2020, the market size of my country's fitness industry reached 336.2 billion yuan, a year-on-year increase of 836.2 billion yuan. It is expected that the market size will further grow to 389 billion yuan in 2022.

2. Market structure of the fitness industry

At present, fitness equipment, fitness clubs, studios and online fitness are the key to the market size of my country's fitness industry, accounting for 49%, 36% and 15% respectively. Although the proportion of online fitness is not high, due to the impact of the epidemic, sports fitness has gradually received attention, traditional gyms have been affected, and the trend of online fitness has begun to improve.

3. Market size of online fitness

In recent years, due to the rapid development of the Internet, the scale of the online fitness market has continued to grow. Especially since the outbreak of the new crown pneumonia epidemic in 2020, big health has become a basic need for everyone. Sports fitness has attracted everyone's attention. With the penetration of the fitness industry, the scale of the online fitness market has grown rapidly. Data shows that in 2021, the scale of China's online fitness market reached 369.7 billion yuan, a year-on-year increase of 17.5%. It is expected that the scale of China's online fitness market will exceed 400 billion yuan in 2022.

4. Online fitness market structure

From the perspective of market structure, China's online fitness market mainly includes online nutritional food, online fitness equipment and clothing, online fitness Internet of Things and its online fitness membership and courses.

Data shows that in 2021, my country's online fitness market accounted for a large proportion, reaching 53%; secondly, online fitness equipment and clothing accounted for 39%. The online fitness Internet of Things, online fitness membership and course markets accounted for 8% and 1% of the online fitness market.

Development prospects of the fitness industry

1. Policies promote the development of the fitness industry

In recent years, China has introduced various policies to promote the development of sports and announced various niche sports industry plans to encourage the innovative development of the sports and fitness industry. In 2020, the new coronavirus swept the world. In order to reduce the impact of the epidemic on sports, China issued the "Notice on Vigorously Promoting Scientific Fitness Methods at Home" to encourage residents to engage in home fitness and promote the development of home fitness, Internet fitness and other fields. In 2021, China announced the "Implementation Plan for the Shortcomings-making Project of National Fitness Facilities during the 14th Five-Year Plan Period" and other policies to encourage all employees to exercise. It is expected that driven by the policy, the development of China's fitness industry will develop rapidly and promote the market development of the fitness industry.

2. The increase in the number of people participating in sports has promoted the development of the fitness industry

In recent years, with the improvement of the living standards of Chinese residents and the tempering of the new crown pneumonia epidemic, people's health awareness has gradually increased, and the number of people who regularly participate in sports in China is still gradually increasing. As of 2020, the number of people who regularly participate in sports in my country has reached 435 million, an increase of 27 million from 2019, a year-on-year increase of 6.62%. It is expected that the continued increase in the number of people participating in sports will contribute to the development of the fitness industry.

3. Smart fitness equipment promotes the development of the fitness industry

With the popularization of the Internet and the improvement of the level of science and technology, the intelligence of fitness equipment has been continuously improved, which not only improves the entertainment of fitness equipment and reduces physical fatigue, but also pays more attention to the safety and personalization of fitness equipment. At the same time, under the premise of data collection, the relevance of smart fitness equipment and APP can improve the stickiness of fitness users, deeply explore the potential needs of customers, and continue to promote the development of the fitness industry.